5 Reasons Why Customers are Leaving Your eCommerce Site
To run a successful eCommerce store, you must have great user engagement and products that compel the customers.
Sales are very important for the thriving of eCommerce business because it purely relies on customers.
If your customers are leaving your store without purchasing the product, then maybe there is something wrong in it. There could be various reasons, other than disinterest of the customer in the product.
These reasons can be purely your fault and you can take a serious step toward changing them.
In this post, we are going to explain 5 major reasons why customers leave your eCommerce store.
Let us look at them, understand and find solutions.
1. Complicated buying process
One of the main reasons customers leave is that they had to wait too long of the final checkout, making the process complicated.
This could be only possible if there are lots of steps in between the checkout and payment.
Decrease the checkout steps and make the process super simple.
A customer can get frustrated if you’re making them wait too long for the product. If your competitor has better checkout procedure, obviously the traffic would shift to him/her
The best way to deal with it to have fewer steps and easy payment checkouts. Everyone loves a simple procedure, so get your customers one.
2. Product Description isn’t sale Oriented
The description is highly underrated, especially when you’re selling products that are crafted or unique.
Never underestimate the power of a good description.
A customer wants to know everything the product can do, is made of, working conditions, size, shape, and handling.
Everything should be written properly and detailed. It should be highly optimized for search engine spiders.
When a customer reads the description, he/she should be instantly able to identify and connect with the product.
If the description fails to do so, you know the consequences.
Make the description highly customer friendly and make sure it has every goddamn thing about the product. There is very high chance of losing the customer to competitors, a good description decreases that too great extent.
3. No Trust Symbols and Guarantees
When a customer proceeds to checkout, it searches for trusted symbols from various trusted names that whether the website has passed the certifications and deal with a particular set of card companies.
If you deal, then you must, I say, you must have trust symbols of the cards you accept and security companies your website is linked with.
This creates a trust factor and increases the credibility of your website.
Visa, MasterCard, and other card companies’ symbols are essential and should be displayed. No customer would buy the product if you fail to establish trust
HTTPS means that your website is running under the secure domain and everything associated with it is passed the security test.
HTTPS relates to most secured websites on the internet, and if your websites display it, then you have increased your trust in the minds of customers.
If your website doesn’t have reviews and money back guarantees, then customers are going to hesitate in buying the product.
We can’t deny the fact that customers love to read the reviews before buying stuff.
Also, if they have a money back guarantees, they feel that they have nothing to lose, so a plus point.
4. Lacking Intuitive User Experience
If a customer stops by your website for product purchasing, and your website takes too long to open, then the customer might leave out of frustration.
Due to slow speed, eCommerce stores lose about 2.5 million dollars’ worth sales every year.
Considering that 47% of users want to load the page under a second, this shows the criticality of the issue. You should amend the coding and use various tools for speeding up the loading time.
Choose a mobile friendly website, because more than half of the customers now operate on smartphones.
If your website is not responsive to all the mobile sizes, then the customer would lose the interest because it is not easy to navigate.
Have easily navigated options so that customers can buy products straight away without any glitch.
Care about your customers through overall website experience, make it user-friendly and easy so that people would love to buy your products.
Have a good contact and about us page so that customers know how to reach you, who are you and why you have opened a store.
Tell them all about yourself and win the customers.
5. Not targeting the Potential Customers
Even if your products and website have all the power for conversions, you need to direct consumers to see your website.
This should be done by targeted marketing, specifically targeting the major product usage audience and audience among which the product is quite popular.
You can use various marketing tools for finding potential customers, and it works like a charm.
The statistics show that Targeted advertisements are, on average, almost twice as effective as non-targeted ads.
So instead of pouring all your power into non-targeted ads, why not go for your potential customers and grab the best of them.
Go for an excellent marketing strategy, namely Google’s because they track consumers’ clicks and best fit the ads.
The potential consumers are everywhere, you just need to show them the sign of your product, otherwise, they won’t know that your product ever exists.