Top eCommerce Influencers to Follow

Top eCommerce influencers 2018

Why Are You Here?

You’re an entrepreneur planning to open a new online business. Or you’re already running an online store.

Stop for a while. Getting the right advice from the right person is the most important thing that you need right now.

In the chaos of various bits of advice and opinions, we often get lost.

We all know the power of Twitter. It’s the best source to keep in touch with the latest e-commerce news. Or any other news for that matter!

As an entrepreneur, it’s very important to follow different personalities on Twitter. We can all read and learn from their various experiences and knowledge. 

So, we would like to share with you our list of top eCommerce influencers that you should follow right now.

Top eCommerce Influencers

top ecommerce platforms
Leonard Kim ecommerce influencers

1. Leonard Kim

Twitter: @MrLeonardKim

Inc. magazine listed Leonard as one of the top youth marketers in the USA. He has a very inspiring story: from being homeless to becoming a sought-after Personal Branding Expert and Keynote Speaker.

Thus, it’s no surprise that Leonard has written more than a thousand articles in the last few years. He has shares his real-life stories related to family matters, failures after failures and hopelessness.

Incredibly, his meteoric rise to become the most followed and read writers of this generation is an inspiration to all.

Linda Bustos - ecommerce influencers
2.Linda Bustos

Twitter: @edgacentlinda

Linda has formerly written for Get Elastic. She made it one of the top eCommerce blogs with a daily readership of over 20,000 followers!

Accordingly, DMNews recognised her as one of the best 30 direct marketers under 30.

Now, Linda is currently the Co-founder and Director of Ecommerce Research at Elastic Path, an e-commerce advisory firm. She is also a sought after speaker at various industry events such as Shop.org, XCommerce and many others.

Steve Hutt - ecommerce influencers

3. Steve Hutt

Twitter: @stevenhutt

Steve Hutt is the founder of E-commerce Fastlane. Here, he shares his own strategies and practices which he used to achieve $50,000,000 sales with his first eCommerce business in the year 2000!

Arguably, Steve is one of the most popular eCommerce influencers. 16 years of eCommerce experience and 40,000 followers on Instagram alone is hard to beat!

Pat Flynn - ecommerce influencers

4. Pat Flynn

Twitter: @PatFlynn

Pat Flynn is an American blogger and podcaster. He started his own website, Smart Passive Income.

Today, he shares his results of income experiments conducted by him. In addition, he also highlights important strategies to successfully run eCommerce stores.

Recently, Pat explores what is meant by passive income and how to increase it.

Amy Porterfield - ecommerce influencers5. Amy Porterfield

Twitter: @AmyPorterfield

Amy uses her blogs, online training courses and podcasts to teach others how to sell their products effectively. She counts small business owners, entrepreneurs and educators as keen readers.

Generously, she also shares her own story to inspire and motivate entrepreneurs. Her blogs are very helpful for beginners!

Hiten Shah - ecommerce influencers6. Hiten Shah

Twitter: @hnsha

Hiten Shah needs no introduction. He’s the co-founder of the widely-used KISSmetrics and Crazy Egg.

He publishes a weekly email newsletter called Product Habits. Inside, he writes about how to create successful products that are loved by people.

Also, Hiten publishes a weekly newsletter on SaaS stories. Lastly, he has a podcast about startups, business and life called The Startup Chat that he does with his friend Steli.

Aleyda Solis - ecommerce influencers

7. Aleyda Solis

Twitter: @aleyda

Aleyda is an international SEO consultant and an experienced speaker.

Her language skills provide her with an upper hand. She speaks and writes in English and Spanish. So, it’s no surprise that Aleyda has written the quintessential SEO book in Spanish, “SEO. Las Claves Esenciales”.

Furthermore, she also provides independent SEO consulting to startups and multinational companies through her company, Orainti.

Steve Chou - ecommerce influencers8. Steve Chou

Twitter: @mywifequit

The witty title ‘My Wife Quit Her Job’ came from a personal story. His wife decided to quit her day job to raise a family. So Steve decided to start his own online business.

With this, he is able to connect with a lot of entrepreneurs and business owners. Steve shares their pain in their struggle to online riches while simultaneously juggling their family life.

He has appeared several times in Skubana eCommerce TV’s series on YouTube. There, Steve shares his business experiences and the tools he would recommend to use to make any business better.

On his Twitter handle, he speaks out about the various hurdles an eCommerce entrepreneur faces in life. Plus, he suggests tips on how to balance work and family, insights on different tools he uses, and payments and selling on Amazon.

Andrew Youderian - Top ecommerce influencers9. Andrew Youderian

Twitter: @youderian

Andrew Youderian is known as the Seven-Figure Genius.

He worked as an investment banker for few years. Later, he quit his day job in 2012 to start his first eCommerce store which goes by the name of Right Channel Radios.

Today, his store generates more than $1 million in annual revenues!

More recently, Andrew started a community called Ecommerce Fuel. Its members are eCommerce store owners and it was mainly started to support like-minded entrepreneurs.

Alaa Hassan - ecommerce influencers10. Alaa Hassan

Twitter: @mralaahassan

Channel Advisor awarded Alaa as “…one of the most knowledgeable eCommerce experts in the industry”. He has more than 16 years of experience in this field.

He worked as the Director of eCommerce and Digital Marketing in iNetVideo.com. Today, he’s the Director of Digital Marketing at Linen Chest and the Founder of eCommerceTrainingAcademy.com.

Under his expertise, the company’s sales grew to almost $20 million annually. Accordingly, his company was listed in the Top 500 Internet Retailers.

top ecommerce influencers

Danny Sullivan - ecommerce influencers

11. Danny Sullivan

Twitter: @dannysullivan

Danny Sullivan is a California-based technologist, journalist and entrepreneur. He was active in the digital and search marketing space from 1996 through 2017. That’s a long time in Internet speak!

In June 2017 he retired from his position as Chief Content Officer of Third Door Media.

Also, he co-founded the website Maximized Online and later the Search Engine Latch. The latest website covers news and information about search engines, search marketing, SEO and SEM topics. Alone, it attracts nearly 15% of world’s market for advertising.

Recently, Danny was listed among the top 50 marketing influencers, according to Entrepreneur, in 2015.

Zia Daniell

12. Zia Daniell

Twitter: @zdwigder

Zia is currently the Chief Content Officer at Shoptalk. Previously, she worked as a Research Director at Forrester for seven years.

Today, Zia is one of the world’s leading experts on the globalization of eCommerce and digital businesses.

Leonard Kim ecommerce influencers13. Armando Roggio

Twitter: @EcommerceBoy

Armando boasts of publishing more than 4,300 articles and 17 years of Internet and marketing experience. That’s no small feat in itself! And mind boggling, too!

On his Twitter account, he shares his knowledge and marketing insights. Topics include content marketing, online marketplaces, tips and tricks to increase sales, and SEO and SEM for your eCommerce business.

Rand Fishkin ecommerce influencers14. Rand Fishkin

Twitter: @randfish

Rand goes by an amusing and clever nickname, the Wizard of Moz. In 2009 he was listed among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek.

It’s no surprise that he’s the CEO & Co-Founder of SEOmoz. And also the host of Whiteboard Friday. His SEOmoz blog is legendary among professionals and a must-read for those in the industry.

In his blogs, Rand shares detailed information regarding entrepreneurship, Moz culture, online marketing issues and various other personal topics.   

Leonard Kim ecommerce influencers15. Tim Ferris

Twitter: @tferris

Tim has been featured by more than 100 media outlets including The New York Times and The Economist. He is the author of the worldwide bestseller The 4-Hour Workweek

Interestingly, he is also a self-proclaimed human guinea pig!

Tim speaks more than 5 languages, was an MTV Breakdancer in Taiwan, holds a Guinness World Record in tango and a national Chinese kickboxing champion.  WOW. When he’s not doing all this, Tim is an angel investor and advisor to startups.

Richard Lazazzera - ecommerce influencers16. Richard Lazazzera

Twitter: @RichardABLS

Richard Lazazzera is an eCommerce entrepreneur and founder of @ABLSecom and Co-founder of @BLGecomHe worked at Shopify for some time.

During his tenure he helped the company grow from 60,000 to over 200,000 merchants.

Richard also writes a blog named A Better Lemonade Stand in which he mentions how to start and grow your eCommerce business.

Leonard Kim ecommerce influencers17. Amy Oppenheim

Twitter: @AmyJeanneOpp

Amy is a copywriter, social media marketer, and a blogger.

Currently, she owns a blog that goes by the name of ajopp.wordpress.com where she shares the latest trends and changes in the eCommerce space.

Roy Rubin - ecommerce influencers18. Roy Rubin

Twitter: @royrubin05

Roy Rubin is the co-founder and former CEO of Magento. And he has been part of eBay.

Fittingly, Roy has more than 10 years of experience creating and helping products and organizations grow. So, he makes sure his clients are successful by working closely with their product and marketing teams.

Andy Geldman - ecommerce influencers19. Andy Geldman

Twitter: @andygeldman

Andy Geldman has more than 14 years of experience in eCommerce and is the founder of Web Retailer.

As a result, he covers all the current trends in eCommerce. He also provides detailed guides on different marketplaces, introduces various SEO strategies, and publishes guides on essential tools for management.

Lastly, he rounds it off with interviews with other eCommerce experts.

Chad Vanags ecommerce20. Chad Vanags

Twitter: @ChadVanags

Chad is the Chief Digital Marketing at Ecommerce Influence. He is a self-proclaimed eCommerce influencer, adventurer and surfer.

Thus, you need to follow him to appreciate the insights from an avid sportsman!

Neil Patel - ecommerce influencers

21. Neil Patel

Twitter: @neilpatel

Neil Patel needs no introduction. He’s an author, entrepreneur, marketer and blogger. Famously, he is also the co-founder of Crazy Egg, Hello Bar and KISSmetrics.

Neil’s aim is to help small and new eCommerce businesses grow big and grow fast. He espouses using very simple and effective marketing techniques at his well respected QuickSprout blog.

New York Times22. New York Times Business

Twitter: @NYTimesBusiness

The tweets from the well-respected New York Times contain all the latest news related to financial, technology and various business news.

Therefore, a must for your daily reads!

Austin Brawner - ecommerce influencers23. Austin Brawner

Twitter: @a_brawn

Austin is the Founder and CEO of Brand Growth Experts. He helps new online brands increase profits and grow their customer base by using different profitable emails.

Consequently, if you feel that your email campaigns aren’t going anywhere, you need to listen to what Austin has to say about them.

Hannah Stacey - ecommerce influencers

24. Hannah Stacey

Twitter: @hanstacey

Hannah has 5 years of experience in handling content and demand generation to increase the sales and growth of various tech companies.

Currently, she is the Head of Demand Generation at Ometria. You want to follow Hannah to learn about using content to generate demand. Her insights will inspire you!

Charlie McBroom - ecommerce influencers

25. Charlie McBroom

Twitter: @McEcommerce

Charlie formerly worked as a product manager at Linnworks and Magdalena. He’s also the founder of Fitted Commerce which is a complete eCommerce agency.

Using Twitter, Charlie shares his own success and failure in entrepreneurship. He also posts tips related to eCommerce on Amazon and eBay.

Lastly, Charlie also creates and sells videos through his other Twitter account, @SellerHubTV.


In a nutshell, we’ve covered the Top 25 eCommerce Influencers so far!

These people should be in your daily Twitter and blog feeds. Read and learn from them. Then implement their wisdom and strategies in your eCommerce business.

This isn’t an exhaustive list. There’s bound to be talent in your own country. Look for them, too.

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