How to Increase eCommerce Traffic & Sales with Coupons
E-commerce businesses totally depend upon the sales you’re getting. Due to a lot of competition, you may encounter the phenomenon where sales are stagnant or decreased. Every e-commerce business goes through this point at some time. There are a lot of ways that you can follow that can significantly increase sales, like marketing, promotions, increasing brand value, research on products, and discounts.
Now, in this post, we will explain how coupons can bring sustainable growth to your business. Discounts and coupons are a great way of getting hold of your customer, because if you start giving your customer a lower price, they’re going to come to you, and increase your business. That way, by offering a few percent discount, you’re getting a potential customer and their future business. It’s a great way of telling people that you’re customer-centric and want to get their business.
There are different ways of implementing this plan, and different effects on the sales. Let us see how you can increase sales with coupons.
Increase eCommerce Traffic & Sales with Coupons
Use coupons as a loyalty award.
You can track out the customers that have been with you for a long time and give special discounts and coupons to them. You can also figure out their targeted product and start giving them discounts on it. You can treat a loyal customer like that because he is going to be with you all the time, so you’re definitely getting that business.
Even if the customer is new, you can try coupons and discounts to make them your regular customer. All you have to do is make a certain amount of shopping free from your store, and a percentage discount onthe first purchase, or some freebie with the purchase, you can do it in whichever way you want, and surely, the customer is going to be happy.
You can also give reward points every time a customer buys something, and if a customer has a fair amount of reward points, declare a freebie for that. Like you will get a freebie if you cross 500 reward points or something. This way, a customer will always be curious and do a lot of business with you. You can also use those reward points to measure the discount that a particular customer should get.
We all know that a customer who is loyal is worth more than anything else in a business. That loyal customer is going to speak of you with his circle and bring in more business.
Run contests
Contests are a great way to catch customers. Spend some time solving the riddle, and then get a freebie. People actually love this idea of giving freebies because, of course, contests are fun to participate in. One of the biggest e-commerce joint ventures Amazon conducts these riddle contests, where people have to guess the product through a riddle, and if done correctly, they get that product for free, or at negligible charges.
You can also give discounts if people participate in your contests; in that way, you’re directing way more traffic than on your usual day. A contest will become popular on social media, and imagine the hits you get on your website. That can ultimately lead to a good marketing strategy. You can give discounts as a prize to the contest winner, so it works both ways.
You can also try coupons as the entry criteria for the contest, so people would go mad if the prize is popular enough. Give a product as a prize, which is in demand, a trend, and something people would love to have. Coupons and discounts should be given for a specific reason; a freebie with no reason can harm your sales. Give freebies, but for a reason, let customers earn them by a contest or anything.
Holidays and Festival seasons
It is a great saying that hits the nail when it’s hot. People are in the mood to spend when there are festivals going on. You can additionally trigger their mind into buying stuff by giving them insane festive discounts and coupons that are valid for that day only.
It is a great way of celebrating a festival with your customer base and trying to get their business single-handedly. You can publish these discount coupons on social media and publicize them as much as you can. Make your website homepage particularly for that day, and show people where your discounted products are.
By applying these techniques, you’re calling many people to your website, and since there is a lot of buying in the festive season, you are definitely going to increase your sales. Make a time limit for these coupons so that you can trigger the customers’ minds to buy stuff fast, or else they will lose the deal.
Referral discounts
People who share, market, and refer your e-commerce store or products through their blog, social media, or links should definitely get their rewards. There are two reasons for this: first, they’re making your customer base strong, you’re reaching out to more people, and that means marketing. Second, when people get referral discounts, it will actually encourage them to do it more and more, which also means marketing. So overall, it is a win-win situation, so you won’t mind paying some amount.
If we compare, the amount you’re spending on the referral discounts is way less than the actual business you’re going to get through the fan base you created by using those discounts. Also, this will encourage people to visit and do business, because referring is an online way of being a good mouth about your brand.
Regular discounts
People need a reason to spend their money, so if they don’t have any, you’re the one which should be giving them one. Give coupons and discounts regularly so that you can increase your sales. Publicize them on social media and every other marketing plan. Plan discounts and coupons according to the mood of the people and the trend. Regular discounts show that you’re getting great sales, and aren’t afraid of losing some money; it also reflects that you’re a great company that knows how to attract people.
Conclusion:
The thing with people is that they love attention and extra care when it comes to buying, and discounts are that comfort, which definitely works for these people.
In the end, it all comes down to the answer to this question: Which e-commerce websites would you choose, the one that gives regular discounts and freebies, or the one that hardly makes any effort and does not care about acquiring the customer base? You got your answer.
